Consumer Social Intelligence Safety and Security Report 2024
Executive Summary
Thailand (EN) | 01 Oct 2023 - 31 Mar 2024
EMERGING TRENDS in 2024
Reports from 2023 were analysed vis-à-vis the insights in the current report and new emerging themes that stood out have been summarized below:
New scams targeting credit card customers
Credit card scam conversation is boosted by news reports and consumer conversations about a criminal group targeting credit card users with low spending limits. Fraudsters temporarily raise credit card limits by depositing large sums, then proceeds to buy expensive phones, withdraw cash; keeping both money and phones.
There are multiple scams where customers have lost money from their credit cards due to a compromise in their email ID credentials.
Illegal loan lending business – charging high interest rates
Scammers ran an illegal loan business using stolen personal details, charging up to 225% interest monthly. Victims faced threats, insults and calls to family members for debt collection.
Increased involvement from banks in spreading fraud awareness
Banks raise awareness among clients about booking scams involving fraudulent vendors asking for personal financial information. Consumers positively received this type of information.
Centralized hotline gains popularity
Consumers organically share a new government centralized hotline for people to report online banking crimes.
Executive Summary
This analysis utilises social media data to provide consumer insights on safety and security concerns regarding financial payments, along with key trends, needs and pain points.
12.7kmentions
about cards and non-card services related to digital payment safety and security.
41%decrease
in discussions about bank card services compared to the prior 6 months.
=similar
Non-card discussions remain relatively equal compared to the prior 6 months.
59%decrease
in lost/stolen card discussions because of rising awareness among consumers.
