Consumer Social Intelligence Safety and Security Report 2024
Executive Summary
Malaysia | 01 Oct 2023 - 31 Mar 2024
EMERGING TRENDS in 2024
Reports from January to September 2023 were analysed vis-à-vis the insights in the current report (October 2023 to March 2024) and new emerging themes that stood out have been summarized below:
Recruitment scams target credit card details
Recruitment scams emerge as a new method to obtain credit card details. A thread details six different recruitment scams, including asking targets to pay for laptops upfront and charging application processing fees.
Local bank educates the public on loan scams
Social media users engage with a Facebook giveaway by a local bank raising awareness of loan schemes. The campaign highlights common signs of fraudulent loans such as high interest rates, lack of credit checks and pressure to accept offers.
New government platform enhances digital wallet visibility
Discussions focused on a new government data platform to raise awareness among the public of the opportunities and risks created by the use of digital wallets. The Malaysian government informs consumers how to avoid scams which pretend to be part of a government scheme. Many social media users share a positive opinion of the programs and the use of digital wallets.
Introduction of MyDigital ID causes consumer reactions
Consumers react to the government’s introduction of an online verification system aimed at combating identity theft and online fraud. Some are concerned about data security and seeks reassurance.
Executive Summary
This analysis utilises social media data to provide consumer insights on safety and security concerns regarding financial payments, along with key trends, needs and pain points.
15.5kmentions
about cards and non-card services related to digital payment safety and security.
29%decrease
Decrease in discussions about bank card services compared to the prior 6 months.
=similar
Non-card discussions remain relatively equal compared to the prior 6 months.
130%increase
Increase in loan scam conversations due to an awareness campaign hosted by a bank.
92%increase
Increase in discussions about prepaid cards has been noted after they were highlighted as an added security measure in response to a fraud case involving a Malaysian actor.
